The Marketing Infographic and Consumer Attention Spans
Life simply boils down to conveniences we’ve come to expect. 20 years ago, when we needed answers we’d ask friend after friend, spend hours at the library, or drive down to the local hardware store....
View ArticleThe Hottest Trends in Marketing (Part 2)
We are continuing our list of the current trends in the digital marketing world. See if you agree that ads are going in the following directions. Your Marketing Should Tell Us a Story The consumer has...
View ArticleMarketing Trends That Are Changing Online Retail (Part 2)
Retail apps, social advertising, and expedited shipping are a few of the things that are shaping the future of online retail sales. We have three more digital trends to share with you that will keep...
View ArticleBanner Ads Are Not Just Yesterday’s Digital Advertising
Most of us agree that using banner ads as a form of digital advertising is a very flawed system. However, there are solid reasons this form of advertising has become entrenched and is not going away...
View ArticleMarketing to Influencers to Improve Mobile Campaigns
Businesses are seeing the importance of getting on the good side of industry influencers as a marketing tactic. Benefits include, but are not limited to, achieving business goals and improving brand...
View ArticleContent Personalization Is Customer-Specific
Content personalization is a vital part of digital marketing. Consumers expect it to one degree or another. However, what your particular customers want from personalization could be very different...
View ArticleSite Search Is Vital to E-Commerce Success
If you are operating an e-commerce site, you know how competitive the industry is. One thing that is vital to every one of those sites is an on-site search feature. This allows customers to search for...
View ArticleKnow the Value of Your Email Subscribers
In the marketing world, everything comes with a cost, and that includes your email subscribers. It’s easy to dismiss the costs of getting someone to opt-in to receive emails because the cost is usually...
View ArticleAd-Blocking: How to Reach Customers Who Block Ads
Over the years, ad-blocking software has become the bane of all digital advertisers. This year, at least 72 million Americans have used ad blockers. The software has resulted in a $20 billion loss for...
View ArticleWhich Countries Have the Biggest Digital Ad Budget?
Having a strong digital ad budget helps marketers reach their target audience easier. This type of advertising has been proven to work. So, businesses increasing how much they spend on this platform...
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